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18 May 2020 | in Summer FISU World University Games

Rare chance to conceptualise the Chengdu 2021 Opening and Closing ceremonies!

"Chengdu 2021 Makes Dreams Come True"

 

The Organising Committee (OC) of the Chengdu 2021 FISU World University Games next summer is soliciting creative ideas for the Opening and Closing Ceremonies of the 31st summer edition of the Games. For perhaps the first time ever, the opportunity to conceptualise the Opening and Closing extravaganzas, is open to all, through a worldwide competition. 

 

 

"Whether you hail from Beijing, from Paris, from New York City, Sydney, Nairobi or Rio de Janeiro, you can come to Chengdu and realise your youthful dream," says a spokesperson for the Chengdu 2021 OC. "We sincerely extend our invitation to you, for participation in this open contest".

 

Some tips about the city itself: Chengdu is a city with a rich 4,500-year history, where centuries ago Marco Polo was amazed by the prosperity and civilisation of the Orient. Chengdu today, is also a youthful city, that embodies the characteristics of 'innovation and creativity, elegance and fashion, optimism and inclusiveness'.

 

The Opening and Closing ceremonies of the Chengdu 2021 Summer FISU World University Games will be a festival of youth, culture and creativity. All one has to do to participate in the contest to deign these cermeonies, is to submit a concept document before 31 May 2020.

 

"We do not underestimate your creativity and we will not put a shackle on your imagination," continues the spokesperson. "We only hope that the Opening and Closing ceremonies will be remembered as unique carnivals that celebrate youth and vigour. The ceremonies should be trendy and full of energy, filled with the charms of humanity. The stage should witness an artistic expression of scientific and technological feats of this generation in all their glory."

 

Everyone across the world, especially young people are invited to submit their entries for this competition. The ideas will be examined and assessed based primarily on creative copywriting submissions. Outstanding submissions, even if they don't win, will be recognised. The winning submission(s) will get a chance to work with a world-class director for the gala.

 

Any indidivual or group that wants to participate can have a look at the information below and visit here, for more detailed instructions. 

 

I. About the Competition

The FISU World University Games is are the biggest international multi-sport competition organised for university students by the International University Sports Federation (FISU). In December 2018, an agreement was signed between the University Sports Federation of China (FUSC), the city of Chengdu and FISU, awarding the 31st FISU Summer World University Games, to Chengdu. This will be the first world multi-sport event to be held in this western region of China. The contest invites entries for the concept of the Opening and Closing ceremonies of the event that is to be held in August 2021. 

 

II. About the Contents 

The content is expected to be in the form of creative copywriting for the Opening and Closing ceremonies of the Summer FISU World University Games, Chengdu2021. Specifically, this should include creative elements of the warm-up performance, cultural performances, as well as the ceremonies of the ignition and extinguishment of the Games flame. The venue for the Opening and Closing ceremonies is tentatively located at the Dong'an Lake Sports Park in Longquanyi District, Chengdu, Sichuan Province. The stadium is under construction, and is to feature 40,000 seats in a total area of 21,606 square meters.

 

III. General Requirements 

The submission should demonstrate the features of 'youth, joy and future' of this era. The objective is to design cermeonies that provide a bridge through which worldwide youth may better understand China. The submission should also focus on the competition principles of 'Sustainable, Smart, Spirited and Shared' and should generate a unique, one-of-a-kind Chengdu memory.

 

Any individual or organisation interested in this campaign may participate. Applicants' submission documents should include:  'Applicant Introduction' (1000 words), 'Creative Copywriting' and 'Legal Documents'. The all-important 'Creative Copywriting' document should mainly be presented in a textual format, but imagery and videos are allowed as illustrations. Copywriting must be original, not a published piece of work, nor a replication, amendment, edit or reiteration of any existing work. The word limit for the 'Creative Copywriting' document 5,000 words

 

The creative copywriting for the Opening and Closing ceremonies could be a holistic creative work for both ceremonies, or any single or combination of procedures therein such as opening warm-up performance, countdown, torch entrance, ignition ceremony of the main flame, light show, cultural and artistic performance or extinguishment ceremony of the main flame.

 

For more information on the legal documents as well as submission requirements, please visit the official Chengdu 2021 website here, or contact Xiao Xun on occcreative@2021chengdu.com or on +86-28-68880517.

 

Submission of physical documents can be made to: Opening and Closing Ceremonies Team of Summer World University Games, Chengdu2021, Tianfu International Financial Center, Rm40444, 4/F, Building No.4, Financial City, Hi-tech Zone, Chengdu City, Sichuan Province, P.R. China. When submitting physical application documents, please submit a full set of electronic versions identical to the physical application documents to: occcreative@2021chengdu.com. 

 

Evaluation

Preliminary evaluation

Application documents that pass the format check will be handed over to the Evaluation Group of the Opening and Closing Ceremonies Team of Summer World University Games, Chengdu 2021 for preliminary evaluation. 200 selected candidates' Creative Copywriting works will be given the Short-listed Award. To show appreciation, authors of the 200 creative works will be given a set of admission tickets to the main tourist attractions in Chengdu as a welcome gift from Chengdu 2021.

 

Phase two evaluation

Application documents that pass the format check will be handed over to the Evaluation Group of the Opening and Closing Ceremonies Team of Summer World University Games, Chengdu 2021 for phase two evaluation. 20 distinguished Creative Copywriting works will be given the Outstanding Award. They will receive a certificate of honour and a 'Visit Chengdu Gift Pack' which will include round-trip tickets for two, five days' stay at a 5-star hotel, two sets of admission tickets to main tourist attractions in Chengdu, dedicated transport, two tickets to the Opening Ceremony of the Games and also all the food you could possibly try in Chengdu, all paid for!

 

Final evaluation

The distinguished Creative Copywriting works that qualified for the phase two evaluation will be handed over to a judging panel comprised of experts, from which ten campaigns will be chosen for a Gold Award with a cash reward of RMB100,000 to each of the 10 winners. The winners will also be invited guests of the Chengdu 2021 FISU World University Games.