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08 September 2016 | in FISU

FISU signs Qiaodan Sports as Exclusive Sports Gear Supplier


 LAUSANNE – On Thursday 8 September, FISU has signed Qiaodan Sports as its exclusive sports gear supplier

The four-year partnership will see the Chinese athletic apparel company provide uniforms for the FISU Family. The company has a strategic record of partnering with university sports organisations, having signed a previous deal with FISU for the 3x3 Basketball World University League, and with the China University Sports Association. Furthermore Qiaodan Sports has sponsored both the Chinese and Russian delegations at a number of Universiades.

F.l.t.r.: CEO of Qiaodan Sports Ni Zhennian, FISU President Oleg Matytsin & FISU SG/CEO Eric Saintrond


Qiaodan Sports is also a familiar brand within the wider Olympic Movement having signed partnerships with the National Olympic Committees of Mongolia, Kazakhstan and Turkmenistan between 2009 and 2010, raising the brand’s profile through these nations’ participation at the Asian Games and the Olympic Games.

FISU’s deal with Qiaodan Sports comes as the federation is in the process of developing a new FISU Strategy that will comprise strategic goals for the next 10 years across all areas, especially its commercial operations, marketing and communications activities and in the development of the Games concept at both Universiades and World University Championships.

F.l.t.r.: CEO of Qiaodan Sports Ni Zhennian, FISU President Oleg Matytsin & FISU SG/CEO Eric Saintrond

“We are thrilled to announce this exciting partnership between FISU and Qiaodan Sports. Qiaodan Sports has shown its dedication to university and Olympic sport over many years and has developed sport domestically and internationally through billions of dollars of investment. This long-term commitment to sport really impressed FISU”, FISU President Oleg Matytsin commented. “FISU is building a strong network of partners that share its determination and passion for raising the profile of university sport and this deal is part of that strategy. I am confident that, with the help of Qiaodan Sports, FISU will be better equipped to deliver its mission to act for the health and wellbeing of students, and thereby help them to become tomorrow’s leaders.”

“After our previous involvement with FISU and in university sport, it felt natural for us to sign this new agreement”, CEO of Qiaodan Sports Ni Zhennian said. “Qiaodan Sports has a long-standing commitment to supporting sport at every level and this deal with FISU presents us with another opportunity to help boost student sport. Our values of ‘good faith, cooperation and innovation’ are completely aligned with FISU’s values.”


(FISU Media Dept.)


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