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07 November 2020 | in Winter FISU World University Games

Krasnoyarsk 2019 shortlisted for Red Dot design award

The event design concept of the Krasnoyarsk 2019 Winter Universiade has been shortlisted for the prestigious Red Dot Design Awards. 


The event design for the games of the 29th Winter Universiade 2019 in Krasnoyarsk, Russian Federation, combined the principle of harsh Siberian nature with that of the “warmth of human hearts”.


The graphics symbolised both movement in sports and the dynamic elements of Siberian nature, such as wind, ice and the powerful Yenisey river.


The design goal was to create a unique experience encompassing identity, the mascot U-Laika, uniforms, small architectural forms, the Universiade cauldron, torch and awarding ceremonies, all imbued by attributes that had been developed as part of the unified concept “Real Winter”.


The medals were made of innovative aluminium alloy with precious metals in combination with Swarovski crystals.


Earlier, the 'Look of the Winter Universiade 2019' project had taken home another precious medal from the European Product Design Award Event, an international product design contest.