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06 February 2020 | in FISU

Secretary General presents new FISU identity to world media

BUDAPEST – FISU Secretary General-CEO Eric Saintrond presented the new FISU visual identity and logo to the who’s-who of the global sports media, at the ongoing 83rd AIPS Congress in Budapest, Hungary.

FISU Secretary General Eric Saintrond with AIPS Executive Board member Vicente Dattoli Eric Saintrond presenting the new FISU identity to the AIPS Congress“The new logo and new naming system will give us more visibility, greater brand awareness and consistency of message,” said Saintrond to a packed audience. The AIPS Congress opened a day after the AIPS Sport Media Awards gala and both events attracted some of the biggest names in sport.

 
“The dynamic new ‘U’ represents university, you and us,” continued Saintrond. “We have more than 170 member federations and are the umbrella organisation for their national and continental events. Together, we are now creating one world of university sports.”

 

The FISU Secretary General-CEO also presented the FISU sports programme for 2020 and 2021, outlining the wide range of events; from 29 World University Championships this year to the next Winter and Summer editions of the World University Games that will be held in Lucerne and Chengdu, respectively. 

 

One of the main topics discussed by Saintrond was the FISU Healthy Campus project that is all set for a global launch in May 2020. One of FISU's most expansive projects to date, the Healthy Campus project aims to include all university students worldwide and foster healthy lifestyles on campuses everywhere. 

 

FISU presents the Primo Nebiolo award to AIPS President Gianni MerloThe FISU Secretary General-CEO also presented the award to the best Young Reporter in the Broadcast category, to Hamza Ait Messaoud of Morocco, for his report ‘Football clubs in Morocco: a reality of three degrees’.

 
On behalf of the FISU President, Eric Saintrond conferred FISU's special award - the Primo Nebiolo award - to AIPS President Giani Merlo, for his oustanding contribution to the world sports community. 

 

World Athletics president Sebastian Coe was honoured with the Gala of Cantabria Sport Award – a special award to celebrate his sport career. This year is the 35th anniversary of the Los Angeles 1984 Olympic Games where Coe won two medals.

 

“Remaining relevant is a survival necessity of any good company, brand, product, sport and the media,” Coe said to the gathered members of the media and sports governance.

 

FISU has a longstanding and strong relationship with the Association Internationale de la Presse Sportive (AIPS) and participates in their Congress every year.