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15 June 2019 | in FISU

FISU and Asia-Pacific Broadcasting Union ink three-year distribution deal

NUR-SULTAN, Kazakhstan – The best of university sport action is now guaranteed to reach millions of homes all over Asia. The International University Sports Federation (FISU) signed a three-year agreement with the Asian Broadcasting Union, ensuring that FISU sports events will be available to the extensive ABU members’ network across the Asia – Pacific region.

The agreement had been reached in January 2019, following which the Krasnoyarsk 2019 Winter Universiade broadcast signal was also delivered to ABU. The final signing of the agreement, however, took place during the ongoing 64thABU Sports Group Conference in Nur-Sultan, Kazakhstan.

 
As the global governing body of international university sports, FISU offers a wide array of world class events to its broadcast partners. The pact with ABU includes the aforementioned Winter Universiade held earlier this year, the upcoming Napoli 2019 Summer Universiade, all editions of the University World Cups of 3x3 Basketball and Football between now and 2021 as well as both the Summer and the Winter Universiades two years from now – Chengdu 2021 and Lucerne 2021.

  

FISU SG-CEO Eric Saintrond & ABU SG Javad Mottaghi signing the agreementThe ABU Secretary General, Dr Javad Mottaghi, had earlier welcomed the move by FISU to sign the partnership agreement for yet another three years. He said the 280-member strong Union, comprised mostly of broadcasters, is able to reach over 3 billion audiences across Asia and the Pacific. The territory covered by this agreement includes the length and breadth of Asia, going as far west as Mauritius and as far east as Papua New Guinea.

 

FISU Secretary General - CEO Eric Saintrond, present in Nur-Sultan to sign the deal, said the renewed partnership underlines FISU’s commitment to ensuring that university sport reaches as wide an audience as possible.  “FISU organizes large-scale elite sporting events of the highest calibre which generate compelling television content. Together with our partners, we must ensure that this reaches as many sports fans as possible, around the world. And the importance of Asia can never be understated.”

 

The agreement gives ABU exclusive terrestrial broadcast rights for live and non-exclusive for highlights and news across all platforms including digital and mobile.

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