The International University Sports Federation (FISU) has extended its collaboration with Qiaodan (a brand from the Zhongqiao Sports group) as its exclusive sports uniform partner for another four years.
Today, FISU and Zhongqiao Sports formally announced the extension of their long-term partnership, one of the longest and most successful partnerships in university sports. The FISU Family will therefore exclusively wear Qiaodan sports casual and active sportswear at all the International University Sports Federation’s events until 2029.
The company has a strategic record of partnering with university sports organisations, having previously signed deals with FISU for 9 years as FISU partner but also as partner for the FISU World University Cup 3×3 Basketball. Furthermore, Zhongqiao Sports has also sponsored the Chinese delegations at a number of FISU World University Games.
The company has a strategic record of partnering with university sports organisations, having previously signed deals with FISU for 9 years as FISU partner but also as partner for the FISU World University Cup 3×3 Basketball. Furthermore, Zhongqiao Sports has also sponsored the Chinese delegations at a number of FISU World University Games.
A constant investment
“We are very pleased to begin this new chapter with Zhongqiao Sports”, said FISU President Leonz Eder (left). “Over the years, the company has consistently invested in the growth of university sport, contributing significantly to student-athletes’ development both in China and abroad. At FISU, we are strengthening a global alliance of organisations that recognise the essential role of university sport in shaping healthy, capable and responsible future generations. With a partner with great international presence like Zhongqiao Sports, we are further empowered to advance on our mission to encourage students to lead balanced lifestyles and to inspire future leaders through sport.”
A significant milestone
“Continuing our collaboration with FISU constitutes a significant milestone for us”, added Zhongqiao Sports Vice-Chairman, Ni Zhennian (right). “Over the past nine years of collaboration, we have been able to witness the depth of FISU’s impact in the university sports community and we are proud to continue contributing to its growth. Zhongqiao Sports is committed to enabling participation, sportsmanship and excellence in sport at every stage of an athlete’s journey. This agreement reinforces our shared belief in integrity, collaboration and continuous innovation. Together with FISU, we look forward to helping elevate student sport worldwide.”
Sport events, education, student wellbeing, resources and sustainability as goals
FISU’s deal with Zhongqiao Sports comes as the federation is in the process of developing its new Strategy 2031 that will comprise goals for the next decade across all areas, especially sport events, education, student wellbeing, resources and sustainability.
About Zhongqiao Sports
Zhongqiao Sports was founded in 2000 and is mainly engaged in the design, development, manufacturing, marketing and sales of athletic footwear, apparel and accessories. Zhongqiao Sports employs over 90,000 people with great conditions of work and sells its products in about 6,000 retail stores in China. Zhongqiao Sports is also a familiar brand within the wider Olympic Movement having signed partnerships with the National Olympic Committees of Mongolia, Kazakhstan and Turkmenistan between 2009 and 2010, raising the brand’s profile through these nations’ participation to the Asian Games.
Starting from 2013, Zhongqiao Sports has successively signed many top domestic and foreign athletes, such as Russian tennis star and Grand Slam winner Svetlana Kuznetsova, NBA Houston Rockets player Chuck Hayes, members of the Chinese Men’s National Basketball Team Wu Qian and Sun Minghui, as well as a number of top domestic marathon runners and track and field athletes.
From 2014 to 2020, Zhongqiao Sports officially partnered with Jordan’s National Basketball Team, providing the team with game equipment as well as sponsorship support. In 2022, Zhongqiao Sports officially signed Keldon Johnson, a star player of the NBA San Antonio Spurs, showcasing once again Zhongqiao Sports products on the NBA stage.
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