An attentive audience
LAUSANNE – FISU participates in the 2nd City Events Conference which takes place inLausanne, Switzerland.
FISU SG/CEO Saintrond being interviewed by EurosportAt the first day of the conference the topic discussed at the Plenary Session was ‘How to create an Economic Impact with a Sport Event’. Indeed, it is the first impact that host cities of sport events are looking for. This session therefore focused on the tangible and measurable effects and how to maximize this impact.
John Murray, Chairman of the Chicago Sports Commission gave a host city’s view the American way explaining how to crate economically successful events and measure their impact on the local and regional economy.
Laurent Lachaux, Marketing Director ASO/Tour de France, gave a sports promoter view on what can be done to help host cities be economically successful when organizing their event.
Claude Stricker, Director of theInternationalAcademyfor Sports Studies gave an academic view regarding the latest models used by host cities to measure the economic return of sports events.
Gyehyun Kwon, Vice-President of Samsung Electronics, tackled the issue from the sponsor’s point of view.
After the break two parallel break-out sessions were held were a panel of experts discusses case studies:‘Creating Partnerships for Economic Impact’ and ‘Measuring Economic Impact’.
Yoon-suk KimIn the afternoon the FISU delegates attended the second plenary session: ‘Creating Social Impact’, a second impact host cities are seeking to maximize. Yoon-suk Kim, Secretary-General of the 2015 SU host Gwangju, explained the host’s city view on what social objectives sports events can fulfill and how programs can be implemented to the greatest benefit.
Heinz Rütter, CEO Rütter & Partners gave on overview of the most common social and economical impacts of major sporting events based on a case study from UEFA EURO 2008.
Kenneth Quah, TSE Consulting tried to answer the role of sporting events play in activating a host city’s social programs.
Sports promoter Christian Toetzke, CEO Upsolut explained how a sports event maximizes its impact on a host city’s social challenges.
At the parallel break-out sessions experts discussed the following topics: ‘Leveraging programs for better social impact’ and ‘From online to offline’, looking at practical new ways to link online based social media/sport games to offline ‘real’ practice of sport on the pitch and how cities could benefit from this new mix.
After each session there was time for speed meetings between the Sport Federations and potential city hosts.
C. Pierre, FISU Press Officer
Opening Speech of FISU Vice-President Leonz Eder
FISU Vice-President Eder
“As a founding partner of City Events, FISUis proud to welcome all of you here today in Lausanne. City Events is the conference ‘where cities meet sport’ and – following the philosophy of FISU- where ‘Excellence in Body and Mind’ meet!
FISU is responsible for the organization and governance of worldwide competitions for student-athletes, being the only international federation with more than 50 sports on its competitions program, the Winter- and Summer Universiades and 30 World University Championships.
The original idea was to host an event that would allow FISU to meet with other sports organizations and with potential host cities in order to improve its network, cultivate its ideal and attract more hosts for FISU events. Now, we are to open the second edition of the unique City Events, and I would like to thank our partner GL Events Group, also on behalf of the FISU President Claude-Louis Gallien and the Secretary General/CEO Eric Saintrond, for the excellent cooperation. I also thank the city of Lausanne for its permanent support.
Already now, your presence here today, ladies and gentlemen, shows that City Events has become a must for Sport Federations, Cities and Regions and for Suppliers.
I wish all of us exciting discussions, successful networking and a fruitful exchange of ideas and experiences. I kindly invite you to visit us at the FISU stand, where our Secretary General, the Directors for WU, SU, WUC, Media and Communications and more staff members are at your full disposal.
Thank you very much!”
EC member David Cabello was also present