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28 January 2013 | in Multisports, Summer Universiade

2015 GUOC signs Sponsorship Agreement IT & Telecommunications

Left to right, Mr Jung and Mr Kim Yoon-suk, the secretary-general of the 2015 GUOC, Mayor Kang, and Mr Ha

GWANGJU - SKC&C and SK Telecom have become official sponsors of the 28th Summer Universiade in Gwangju. These corporations will be in charge of building up the telecommunications system until 2015.

The Organizing Committee of the 2015 SU (2015 GUOC) signed the sponsorship agreement on January 28th in the Seoul SK headquarters in attendance of Mayor Kang Un-tae, Chairperson of 2015 GUOC; Jung Cheol-gil, CEO of the SK C&C and Ha Sung-min, CEO of SK Telecom.

The 2015 GUOC provides the exclusive partner corporations in IT & Communication 35 rights in total including the use of the official title and logo on the 2015 SU sponsorship, and the priorities to take part in special programs such as cultural events and torch ceremony etc. as well as other domestic & overseas promotional opportunities.

In particular, the partners will be provided the opportunities to be exposed to the world through the ad exposure in stadiums and to promote the companies' brand values internationally by the sponsorship recognition program such as official PR materials of the 2015 GUOC.

The IT partnership with SK C&C will be materializing the Total Integrated Management System (TIMS) for the 2015 SU making it a high tech smart Universiade so participants can access the information on the 2015 SU anywhere at ease through several web/mobile media while SK Telecom will be in charge of building up the wire/wireless telecommunication system as a communication partner.

Additionally, the partners are going to contribute to boost the 2015 SU in a variety of marketing activities by the use of SK's sports clubs such as baseball, basketball and golf including on/offline media advertisement campaign.

"The global corporations SK C&C and SK Telecom have joined the 2015 SU in the first ever sponsorship for its successful hosting", Mr. Kang, the chairperson of the 2015 SU said. "I hope they will help the 2015 SU to become a state-of-the-art IT Universiade with its world's leading technology in addition to contributing to the development of the youth of the world as the leading companies in social contribution activities."

The 2015 SU well be held from July 3rd to 14th, 2015 with the expected number of 20,000 participants from about 170 nations. Upon this first agreement, the 2015 GUOC has active plans to attract more sponsorship partners in the field of electronics, automobile, and finance etc.


(Source: 2015 GUOC)