Award for 2007 WU Promo Film
May 29th, 2007
CRAZY 4 U ADVERT “PILLOWS” WINS KEY AWARD
On Monday May 7th, the OC of the Winter Universiade Torino 2007 and the Municipality of Turin received the Key Award, a prestigious national prize that reached now its 38th edition, which crowns the best national adverts and is awarded by two juries (one composed of journalists and university teachers, the other of communication experts, producers and creative directors). In the section “institutional and social campaigns, political and public communication”, “Pillows” the 'Crazy for you' campaign of the Universiade, in which some Turinese University students challenge each other in a very particular slalom located at the Murazzi, won the prize. The advert, produced by the agency Pbcom SpA and by Bedeschifilm Production, directed by Stefano Moro, has been inserted in the best Italian productions (the adverts enrolled for the award were more than 248, 20% more than the previous edition). The evening was presented by Massimo Lopez at the Orfeo Cinema in Milan: Giovanna Capellano Nebiolo and Riccardo D’Elicio had the honour to step onto the stage together with some authorities of the Municipality of Milan, of the council of Ministers, of the world of communication and of the show business to collect the prize. They were accompanied by the General Manager Andrea Ippolito, the Marketing manager Silvia Carrera and the representatives of Pbcom and Bedeschifilm. Another confirmation of the excellent organization of the Winter Universiade Torino 2007.
