FISU BRAND
INTRODUCTION
This document is intended for the prospective users of the official brand and logotype of FISU. It describes the conditions and standards for their correct and effective use. The FISU brand and the designations for FISU sporting events are "copyrighted" and are protected names. This means that they cannot be modified in any way. Only FISU may authorize the use of its properties or delegate their use to an Organising Committee or a third party. In each case, the use of its properties must be done in accordance with the spirit and regulations of FISU. Any grant, license or commercial use must contain the appropriate FISU regulation and be respected by the parties concerned.
IOC President Jacques Rogge and FISU President George E. Killian in front of the new FISU Brand
VISUAL IDENTITY
Hereafter you can download the specifications of the visual identity of the FISU brand.
FISU Brand - Visual Identity15,000 Athletes 180 Participating Countries 30 World University Championships 2 Universiades 1 Single Identity
CLARIFICATION
Over the years the image of the International University Sports Federation (FISU) had become confused, sometimes even being mistaken for the image of the events it organized. To remedy this situation, it was important to provide each of the endorsed events with a clearly identifiable symbol. The solution was to concentrate the International University Sports Federation's image around the stars, and use the letter 'U' to identify the Universiades and World Championships. This creates a clear hierarchy between the identity of the individual event and its endorsement by International University Sports.
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